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January 21, 2025
Broadcom: VMWare Acquisition & Cloud Transition
Former Director at VMWare
Partner Interview
Broadcom IncVMware IncMicrosoft CorporationAmazon Web ServicesGoogleCitrix Systems IncNutanix IncSwitching CostsNetwork EffectsPhysical Infra & NetworksMarketplaces & PlatformsInformation Technology
October 7, 2024
AWS & Hyperscalers vs Lambda, CoreWeave & Mid Tier GPU Cloud Providers
Former Senior Executive at Lambda Labs
Partner Interview
NVIDIA CorporationAmazon.com IncApplied Digital CorpMicrosoft CorporationAlphabet IncGoogleCore Scientific IncOracle CorporationMeta Platforms IncCoreWeaveLambda LabsNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksMarketplaces & PlatformsB2B SoftwareInformation TechnologyConsumer DiscretionaryCommunication Services
September 2, 2024
MongoDB: Atlas vs Self-Hosted, Competition & Postgres
Former VP Applications at Xylem
Partner Interview
MongoDB IncPineconeElastic N.V.Amazon Web ServicesMicrosoft CorporationOracle CorporationSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
August 26, 2024
Smartsheet, Atlassian, Microsoft Project & Comparing Work Management Tools: A Client's Perspective
SVP of Strategic Initiatives at Marsh McLennan
Partner Interview
Adobe IncAtlassian Corporation PlcMicrosoft CorporationSmartsheet IncPlaniswareSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
June 3, 2024
Dynatrace: Sales Org & GTM Strategy
Former Director of Sales at Dynatrace
Partner Interview
Dynatrace IncDatadog IncChronosphereAmazon Web ServicesMicrosoft CorporationGrafana LabsSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
April 30, 2024
Jamf & Mobile Device Management Software: Partner Channel & Competition
Jamf Channel Partner
Partner Interview
Jamf Holding CorpApple IncMicrosoft CorporationOkta IncMosyleSwitching CostsBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksInformation Technology
March 21, 2024
Microsoft Gaming: Xbox vs PlayStation Positioning
Former Xbox Global Marketing Executive at Microsoft
IP Interview
Microsoft CorporationSony Group CorporationElectronic Arts IncActivision Blizzard IncTake-Two Interactive Software IncSwitching CostsCornered ResourcePhysical Infra & NetworksUnique IP & BrandsInformation TechnologyConsumer DiscretionaryCommunication Services
March 11, 2024
Google Stadia: Challenges Scaling a Cloud Gaming Service
Former Program Management Executive at Google Stadia
IP Interview
GoogleMicrosoft CorporationElectronic Arts IncActivision Blizzard IncTake-Two Interactive Software IncNetwork EffectsSwitching CostsCornered ResourceMarketplaces & PlatformsPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication Services
February 26, 2024
Microsoft Gaming: Xbox Cloud & Game Pass
Former Xbox Product Marketing Manager
IP Interview
Microsoft CorporationSony Group CorporationElectronic Arts IncTake-Two Interactive Software IncActivision Blizzard IncSwitching CostsCornered ResourcePhysical Infra & NetworksUnique IP & BrandsInformation TechnologyConsumer DiscretionaryCommunication Services
February 20, 2024
HashiCorp: Sales & Marketing Strategy
Former Enterprise Marketing Director
Partner Interview
HashiCorp IncAmazon.com IncMicrosoft CorporationNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
December 19, 2023
CoreWeave, Lambda & GPU-Specific Providers vs Hyperscalers
Data Center Product Architect and Senior Director at Nvidia
Partner Interview
Meta Platforms IncCoreWeaveLambda LabsGoogleMicrosoft CorporationIntel CorporationAdvanced Micro Devices IncCadenceAmazon Web ServicesNVIDIA CorporationNetwork EffectsSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksCommunication ServicesInformation Technology
December 5, 2023
KX: A Customer's Perspective
Former Relationship Manager at Intel
Partner Interview
Intel CorporationKXFD Technologies plcOracle CorporationMicrosoft CorporationMongoDB IncInfluxDBAmazon Web ServicesPineconeshaktiSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
November 13, 2023
Cogent Communications: Hyperscaler Dark Fiber Demand & Cloud Optimisation
Network Acquisition Executive at Hyperscaler
Partner Interview
Cogent Communications Holdings IncAmazon Web ServicesGoogleMicrosoft CorporationNetwork EffectsSwitching CostsPhysical Infra & NetworksMarketplaces & PlatformsCommunication ServicesInformation Technology
September 21, 2023
Alteryx: Competition, Enterprise Sales & Use-Cases
Former Global Strategy & Operations Executive at Alteryx
Partner Interview
Alteryx IncMicrosoft CorporationSalesforce IncSnowflake IncSwitching CostsPhysical Infra & NetworksB2B SoftwareInformation Technology
September 11, 2023
Alteryx: Designer Cloud, Trifecta Acquisition & Product Strategy
Former VP Product Strategy at Alteryx
Partner Interview
Alteryx IncMicrosoft CorporationSalesforce IncSwitching CostsPhysical Infra & NetworksB2B SoftwareInformation Technology
August 17, 2023
Hyperscalers: Cloud TAM
Former CIO at Global CPG company
Partner Interview
SAP SEAmazon.com IncAlphabet IncMicrosoft CorporationOracle CorporationGoogleNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksMarketplaces & PlatformsB2B SoftwareInformation TechnologyConsumer DiscretionaryCommunication Services
August 17, 2023
HashiCorp: From Open-Source To Enterprise
Former Strategic Account Executive at HashiCorp
Partner Interview
HashiCorp IncMicrosoft CorporationVMware IncSwitching CostsPhysical Infra & NetworksInformation Technology
August 14, 2023
Snowflake: Pace Of Innovation & Next Growth Vectors
Former Engineering Director at Snowflake
Partner Interview
Snowflake IncDatabricksAmazon Web ServicesMicrosoft CorporationSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
July 26, 2023
Snowflake: IaaS vs PaaS & Analytics Budgets
Former Professional Services Executive at Snowflake
Partner Interview
Snowflake IncDatabricksAmazon Web ServicesMicrosoft CorporationGoogleSwitching CostsNetwork EffectsB2B SoftwarePhysical Infra & NetworksMarketplaces & PlatformsInformation Technology
July 17, 2023
Snowflake & Databricks: Comparison, AI & Convergence of Offering
Former CTO at Kheiron Medical
Partner Interview
Snowflake IncDatabricksAmazon Web ServicesMicrosoft CorporationGoogleSwitching CostsNetwork EffectsB2B SoftwarePhysical Infra & NetworksMarketplaces & PlatformsInformation Technology
May 16, 2023
Atlassian: Work Management Positioning & Monetizing Trello
Former Program Management executive at Atlassian
Partner Interview
Atlassian Corporation PlcMicrosoft Corporationmonday.com LtdSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
April 14, 2023
Microsoft Teams: Product Evolution, Strategy & Competition
Former Product Management Director, Teams at Microsoft
Partner Interview
Microsoft CorporationGoogleSalesforce Incmonday.com LtdSwitching CostsNetwork EffectsPhysical Infra & NetworksMarketplaces & PlatformsB2B SoftwareInformation Technology
April 13, 2023
Microsoft 365, Google Workspace & Selling through the Channel
Former Product Marketing Director at Microsoft
Partner Interview
Microsoft CorporationAmazon Web ServicesGoogleSalesforce IncSwitching CostsNetwork EffectsPhysical Infra & NetworksMarketplaces & PlatformsB2B SoftwareInformation Technology
April 10, 2023
Alphawave: Hyperscaler Customer Chip Development
Former Chip Engineer at Google
Partner Interview
Alphawave IP Group plcGoogleAmazon Web ServicesMicrosoft CorporationApple IncMeta Platforms IncNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksInformation TechnologyCommunication Services
March 20, 2023
Atlassian: Confluence Strategy & Competition
Former Program Management executive at Atlassian
Partner Interview
Atlassian Corporation PlcMicrosoft CorporationSwitching CostsB2B SoftwarePhysical Infra & NetworksInformation Technology
March 2, 2023
Amazon Ads: 1P and 3P Spend Breakdown
Former Sales Manager at Amazon Advertising
IP Interview
Amazon.com IncGoogleMicrosoft CorporationNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksMarketplaces & PlatformsConsumer DiscretionaryInformation Technology
February 28, 2023
Google AI in Search, YouTube, Assistant vs ChatGPT
Former Group Product Manager at Google
Partner Interview
GoogleMicrosoft CorporationNetwork EffectsSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksInformation Technology
February 17, 2023
Google Workspace: SMB to Enterprise Sales
Former Product Marketing Exec at Google
Partner Interview
GoogleAlphabet IncMicrosoft CorporationNetwork EffectsSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksCommunication ServicesInformation Technology
February 14, 2023
Google Search, Bing & The Threat Of Disruption
Former Product Lead at Google
Partner Interview
GoogleMicrosoft CorporationNetwork EffectsSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksInformation Technology
February 13, 2023
Snowflake, Synapse, and Redshift: Customer Angle
Former Director of Technology at Capital One
Partner Interview
Snowflake IncMicrosoft CorporationAmazon.com IncGoogleSwitching CostsNetwork EffectsScale EconomiesB2B SoftwarePhysical Infra & NetworksVertically Integrated RetailerMarketplaces & PlatformsInformation TechnologyConsumer Discretionary
February 6, 2023
Google Workspace vs Microsoft 365
Former Strategy Executive at Google Workspace
Partner Interview
GoogleAlphabet IncMicrosoft CorporationNetwork EffectsSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksCommunication ServicesInformation Technology
January 23, 2023
Cogent Communications: Hyperscalers' Dark Fiber Demand
Network Acquisition Executive at Hyperscaler
Partner Interview
Amazon Web ServicesGoogleAmazon.com IncMicrosoft CorporationCogent Communications Holdings IncAlphabet IncNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksConsumer DiscretionaryInformation TechnologyCommunication Services
November 29, 2022
Amazon Web Services: Data Center Economics
Former Director at Amazon Web Services
Partner Interview
GoogleAmazon.com IncMicrosoft CorporationNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksConsumer DiscretionaryInformation Technology
November 21, 2022
Cogent Communications, Microsoft, & Dark Fiber Networks
Former Director, Global Network Engineering at Microsoft
Partner Interview
T-Mobile US IncLumen Technologies IncMicrosoft CorporationCogent Communications Holdings IncSwitching CostsNetwork EffectsPhysical Infra & NetworksCommunication ServicesInformation Technology
October 21, 2022
AWS: Running a Hyperscale Data Center
Former Director at Amazon Web Services
Partner Interview
GoogleAmazon.com IncMicrosoft CorporationNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksConsumer DiscretionaryInformation Technology
October 10, 2022
Databricks, Snowflake, GCP, & Public Cloud Competition
Former Director at Google Cloud
Partner Interview
DatabricksSnowflake IncAmazon.com IncMicrosoft CorporationSwitching CostsNetwork EffectsScale EconomiesB2B SoftwareVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
IP Dialogue
Investor Dialogue: Amazon Web Services
In Practise Investor Dialogue
October 6, 2022
October 2, 2022
OKTA, Microsoft E5, & Identity Competition
Former Chief Information Officer at Sainsbury's
Partner Interview
Okta IncMicrosoft CorporationSwitching CostsPhysical Infra & NetworksInformation Technology
September 30, 2022
HashiCorp: Terraform Open-Source to Paid
Former Cloud Engineer at Inditex
Partner Interview
Microsoft CorporationHashiCorp IncSwitching CostsPhysical Infra & NetworksInformation Technology
September 16, 2022
SAP HANA, Google Cloud, & Long-Run Hyperscaler Competition
Former Director at Google Cloud
Partner Interview
GoogleAmazon.com IncMicrosoft CorporationSAP SENetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksConsumer DiscretionaryInformation Technology
September 9, 2022
The History of x86, ARM, & Amazon's Graviton Processor
Principal Developer Advocate at Honeycomb and Former SRE Leader at Google
IP Interview
Amazon.com IncMicrosoft CorporationGoogleIntel CorporationNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksMarketplaces & PlatformsConsumer DiscretionaryInformation Technology
September 8, 2022
Amazon Web Services: EC2 Graviton Strategy
Former Senior Manager at Amazon Web Services
IP Interview
GoogleAmazon.com IncMicrosoft CorporationIntel CorporationNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksConsumer DiscretionaryInformation Technology
September 3, 2022
Azure, GCP, BigQuery, Snowflake & Cloud Competition
Former Director of Google Cloud
IP Interview
Amazon.com IncGoogleMicrosoft CorporationSnowflake IncNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksMarketplaces & PlatformsB2B SoftwareConsumer DiscretionaryInformation Technology
August 25, 2022
AWS: Containers, Kubernetes, & EC2 Stickiness
Former Senior Manager at Amazon Web Services
IP Interview
GoogleAmazon.com IncMicrosoft CorporationNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksConsumer DiscretionaryInformation Technology
August 24, 2022
AWS: Culture, EC2, EBIT Margins & Market Share Outlook
Former Senior Manager at Amazon Web Services
IP Interview
Amazon.com IncMicrosoft CorporationGoogleNetwork EffectsScale EconomiesSwitching CostsVertically Integrated RetailerPhysical Infra & NetworksMarketplaces & PlatformsConsumer DiscretionaryInformation Technology
August 19, 2022
AWS, GCP, Azure, Oracle & Cloud Hyperscaler Competition
Former Director of Google Cloud
Partner Interview
Oracle CorporationGoogleAmazon.com IncMicrosoft CorporationSwitching CostsNetwork EffectsScale EconomiesB2B SoftwareMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
July 22, 2022
AWS: Competitive Positioning & Shift from Horizontal to Vertical Selling
Former Head of Strategy, Amazon AWS West-US
Partner Interview
Oracle CorporationSnowflake IncGoogleAmazon.com IncMicrosoft CorporationSwitching CostsNetwork EffectsScale EconomiesB2B SoftwareMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
July 1, 2022
Snowflake Positioning vs AWS, GCP, Azure
Former Director of Google Cloud
Partner Interview
Snowflake IncGoogleAmazon.com IncMicrosoft CorporationSwitching CostsNetwork EffectsScale EconomiesB2B SoftwareMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
December 31, 2021
LiveTiles & The Microsoft Sharepoint Ecosystem
Microsoft GTM Director at AvePoint and former CMO at Beezy
IP Interview
Microsoft CorporationBeezyLiveTiles LimitedSwitching CostsPhysical Infra & NetworksInformation Technology
October 28, 2021
Selling Microsoft Office 365 Commercial
Former Modern Workplace Leader, Americas at Microsoft
IP Interview
Splunk IncGoogleDatadog IncMicrosoft CorporationNetwork EffectsSwitching CostsMarketplaces & PlatformsB2B SoftwarePhysical Infra & NetworksInformation Technology
July 18, 2021
LiveTiles, Unily and the Intranet-in-a-Box Market
Former Vice President, Strategic Accounts at Unily
IP Interview
LiveTiles LimitedUnilyMicrosoft CorporationSwitching CostsPhysical Infra & NetworksInformation Technology
May 19, 2021
Bechtle AG & The Microsoft Partner Ecosystem
Former Director at Bechtle AG
IP Interview
Bechtle AGMicrosoft CorporationSwitching CostsB2B MiddlemenPhysical Infra & NetworksInformation Technology
October 5, 2020
Nintendo: Everlasting Gaming IP
Former Chairman and President at Sony Computer Entertainment
IP Interview
Sony Group CorporationNintendo Co. LtdMicrosoft CorporationCornered ResourceSwitching CostsUnique IP & BrandsPhysical Infra & NetworksConsumer DiscretionaryCommunication ServicesInformation Technology
October 1, 2020
Atlassian: Reselling Jira and Confluence
Former VP, Product at Adaptavist, largest European Atlassian Reseller
IP Interview
Atlassian Corporation PlcAmazon.com IncMicrosoft CorporationSwitching CostsNetwork EffectsScale EconomiesB2B SoftwareVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
September 27, 2020
New Relic vs Datadog: Fight for Observability
Former Head of Marketing, EMEA at New Relic
IP Interview
Datadog IncNew Relic IncAmazon.com IncSplunk IncMicrosoft CorporationSwitching CostsNetwork EffectsScale EconomiesB2B SoftwareVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyConsumer Discretionary
September 8, 2020
Google Cloud & Datadog: Cloud Providers vs DevOps SaaS
Former Product Leader at Google Cloud Platform
IP Interview
GoogleAmazon.com IncDatadog IncSplunk IncMicrosoft CorporationNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksB2B SoftwareConsumer DiscretionaryInformation Technology

Microsoft Corporation

Broadcom: VMWare Acquisition & Cloud Transition

AWS & Hyperscalers vs Lambda, CoreWeave & Mid Tier GPU Cloud Providers

MongoDB: Atlas vs Self-Hosted, Competition & Postgres

Smartsheet, Atlassian, Microsoft Project & Comparing Work Management Tools: A Client's Perspective

Dynatrace: Sales Org & GTM Strategy

Jamf & Mobile Device Management Software: Partner Channel & Competition

Microsoft Gaming: Xbox vs PlayStation Positioning

Google Stadia: Challenges Scaling a Cloud Gaming Service

Microsoft Gaming: Xbox Cloud & Game Pass

HashiCorp: Sales & Marketing Strategy

CoreWeave, Lambda & GPU-Specific Providers vs Hyperscalers

KX: A Customer's Perspective

Cogent Communications: Hyperscaler Dark Fiber Demand & Cloud Optimisation

Alteryx: Competition, Enterprise Sales & Use-Cases

Alteryx: Designer Cloud, Trifecta Acquisition & Product Strategy

Hyperscalers: Cloud TAM

HashiCorp: From Open-Source To Enterprise

Snowflake: Pace Of Innovation & Next Growth Vectors

Snowflake: IaaS vs PaaS & Analytics Budgets

Snowflake & Databricks: Comparison, AI & Convergence of Offering

Atlassian: Work Management Positioning & Monetizing Trello

Microsoft Teams: Product Evolution, Strategy & Competition

Microsoft 365, Google Workspace & Selling through the Channel

Alphawave: Hyperscaler Customer Chip Development

Atlassian: Confluence Strategy & Competition

Amazon Ads: 1P and 3P Spend Breakdown

Google AI in Search, YouTube, Assistant vs ChatGPT

Google Workspace: SMB to Enterprise Sales

Google Search, Bing & The Threat Of Disruption

Snowflake, Synapse, and Redshift: Customer Angle

Google Workspace vs Microsoft 365

Cogent Communications: Hyperscalers' Dark Fiber Demand

Amazon Web Services: Data Center Economics

Cogent Communications, Microsoft, & Dark Fiber Networks

AWS: Running a Hyperscale Data Center

Databricks, Snowflake, GCP, & Public Cloud Competition

Investor Dialogue: Amazon Web Services

OKTA, Microsoft E5, & Identity Competition

HashiCorp: Terraform Open-Source to Paid

SAP HANA, Google Cloud, & Long-Run Hyperscaler Competition

The History of x86, ARM, & Amazon's Graviton Processor

Amazon Web Services: EC2 Graviton Strategy

Azure, GCP, BigQuery, Snowflake & Cloud Competition

AWS: Containers, Kubernetes, & EC2 Stickiness

AWS: Culture, EC2, EBIT Margins & Market Share Outlook

AWS, GCP, Azure, Oracle & Cloud Hyperscaler Competition

AWS: Competitive Positioning & Shift from Horizontal to Vertical Selling

Snowflake Positioning vs AWS, GCP, Azure

LiveTiles & The Microsoft Sharepoint Ecosystem

Selling Microsoft Office 365 Commercial

LiveTiles, Unily and the Intranet-in-a-Box Market

Bechtle AG & The Microsoft Partner Ecosystem

Nintendo: Everlasting Gaming IP

Atlassian: Reselling Jira and Confluence

New Relic vs Datadog: Fight for Observability

Google Cloud & Datadog: Cloud Providers vs DevOps SaaS