What are the themes and the inroads for better?

Google tackles that by making enterprise software as good as consumer software from an end user standpoint. That includes security because the zero-trust revolution happened from hacking a Microsoft Surface. The way they countered it was to sell the highest possible SKU to the same people who were affected by the hack. Google has the opposite view that everything is secure by default. The problem Google faces is making it administratively easier to use, with similar bells and whistles a Microsoft or Oracle administrator is comfortable with. They're actively working towards solving those problems with Workspace.