AWS: Competitive Positioning & Shift from Horizontal to Vertical Selling
Former Head of Strategy, Amazon AWS West-US
inpractise.com/articles/amazon-web-services-shift-from-horizontal-to-vertical-selling
Former Head of Strategy, Amazon AWS West-US
Interview Transcript
This is a snippet of the transcript, sign up to read more.
That’s really interesting. If I heard you correctly, you are saying that Adam really gets this and has made this the agenda?
The way I see the market broadly, just for some context here, is really in three waves. The first wave is done. This was brand new, in circa 2006 to 2008. Compute and storage, the original category, and that was when everything sold itself. It was self-service that pioneered the market. That was all about telling people what the cloud was and then convincing them to migrate. That ship sailed. That is done. At the end of that, you were starting to go from pure IaaS to PaaS.
This is a snippet of the transcript, sign up to read more.
That’s really interesting. If I heard you correctly, you are saying that Adam really gets this and has made this the agenda?
Wave two was all about blowing out and expanding the PaaS category. That’s when we went from two services to 100+ and everything beyond. That’s when we also started to realize this is very complex, and we needed to do some of the things I was talking about; simplifying with bundles and starting to engage other parts of the customer organizational chart. We are right at the end of wave two right now, and other parts of the organizational chart need to get addressed. Microsoft is doing it. Google is doing it. Oracle is doing it. IBM is doing it. AWS is not doing it, at least not scalably. As we go into wave three, it is going to be all about that and a few other things. What’s also going on in this wave is it’s a maturing market in terms of pricing power in certain categories. The need for innovation is greater. As we move into this wave three, this is the kind of stuff that Adam has on his plate.
This is a snippet of the transcript, sign up to read more.
Related Content
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2024 IP 1 Ltd. All rights reserved.