In Practise Logo
In Practise Logo - Blue
In Practise Logo
Partner Interview
Published September 10, 2025

Apple, Meta, Google: Smart Glasses Competition

Executive Bio

Former Prototype Development Manager at Apple

Summary

Subscribe to access hundreds of interviews and primary research

Or contact sales for full access

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

We could take that in many directions. Where I'd love to get your thoughts is on your estimation of where this goes from an industry dynamic point of view. Assuming you're correct in the form factor you're suggesting, where does the smartphone fit in this? Does it coexist alongside more vision-related products, or does it become obsolete? I imagine they will coexist for a while. Maybe some early adopters will have both smartphones and glasses. Perhaps specialists will use these glasses for specific functions, whether professionally, socially, or just for fun. Does the phone maintain its relevance in the future, or does it completely go away once we reach this level of technological success where it's no longer necessary?

This is the consumer challenge. When I work with people designing AR apps, I tell them their competition is the smartphone. You're not competing with other AR apps today; you're competing with what people already do. If you want to design something new, you must create something that makes the phone's activities obsolete, not just the form factor but its uses. Otherwise, people will continue buying smartphones as they exist, and the glasses will be for special cases, like special purposes or workplace-related augmentation.

This is a snippet of the transcript.to get full access.

Free Sample of 50+ Interviews

Sign up to test our content quality with a free sample of 50+ interviews.

Or contact sales for full access

© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.