In Practise is a business education content platform. We explore the culture, operations, and strategy of some of the best and most interesting businesses in the world in interviews with current and former senior business practitioners.
The founding team are from the investment industry and spent the last five years building a leading content business that served private equity and hedge funds. The founders have each carried out over 1,000 hours of interviews with leading business practitioners over the past five years.
What do I get as an individual Core subscriber?
Interviews: 10+ new executive interviews each month. Each interview is 45-75 minutes and accessible in text and audio format. Video clips of key segments of interviews are also available.
Video series: we publish 5+ video series on specific business case studies each month.
What kind of companies do you cover?
Companies we cover fall into two categories:
Great businesses: these are businesses that everyone typically already knows are great and have an enterprise value over $50bn. These businesses have high returns on capital in large markets and have compounded shareholder returns over 20% for at least 15-20 years.
Future great businesses: businesses with an enterprise value of $500m - $15bn with the potential to become one of the 'great compounders' in coming years. These companies typically fall into three sub-categories:
Attractive unit economics with at least 10% revenue and free cash flow growth and large reinvestment opportunities.
Leader in a fast growing, large disruptive market but the unit economics are either distorted or unproven.
Pre-IPO or private businesses that are unknown to public markets, growing fast and in industries with large structural tailwinds.