Atlassian: Confluence Strategy & Competition
Former Program Management executive at Atlassian
inpractise.com/articles/atlassian-confluence-strategy-and-competition
Former Program Management executive at Atlassian
The executive has over a decade in the technology industry. At Atlassian, the executive has held Program Manager roles for different Atlassian products, ending up heading the Confluence product.
Interview Transcript
This is a snippet of the transcript, sign up to read more.
What were the major levers you pulled to drive that?
Part of it was launching premium with key features standalone customers wanted. Marketing positioning is probably the biggest opportunity for Confluence to figure out in order for them to distinguish themselves from Asana and Notion.
This is a snippet of the transcript, sign up to read more.
Atlassian's messaging is around flexibility but Microsoft has a similar product positioning and deep entrenchment in enterprise with a price advantage in some cases?
They do not have a price advantage today but I have heard rumors they are undercutting people simply to land in enterprise. Once you are in enterprise, things get sticky because it's too hard to switch and the cost of switching is way too high.
This is a snippet of the transcript, sign up to read more.
Could you give some examples of what Confluence still needs to build?
The Fluid Framework is the best way to describe what they need to build. It's a notion that there is no defined way of how people work, so we cannot enforce it. People will gravitate to the product they want for work, and we need to adapt to it. Microsoft's Fluid Framework is where the industry is going, Monday is also doing that. You can bring blocks from every product into ours and make it work seamlessly.
This is a snippet of the transcript, sign up to read more.
Related Content
Atlassian: Reselling Jira and Confluence
Former VP, Product at Adaptavist, largest European Atlassian Reseller
Atlassian: Work Management Positioning & Monetizing Trello
Former Program Management executive at Atlassian
HashiCorp: Terraform Open-Source to Paid
Former Cloud Engineer at Inditex
OKTA, Microsoft E5, & Identity Competition
Former Chief Information Officer at Sainsbury's
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2024 IP 1 Ltd. All rights reserved.