Primary Research for Long-Term Investors
With operators from
The highest quality primary research provider
Companies
Focus on structurally advantaged business models.
Executives
Our process is focused on sourcing quality executives, not speed and volume.
Interviews
All interviews are conducted by long-term, fundamental investors according to primary research best practices. Signal over noise.
A Curated Interview Library
We aim to build the highest-quality executive interview library for fundamental investors
In Practise Content
- Interviews hosted by the In Practise Team
- We publish research analysis on quality companies that interest us
- We also write a weekly newsletter summarizing our learnings from each interview
- Coverage: US and EU quality companies
Partner Interviews
- 1-1 interviews are led by a select group of experienced fund managers.
- Partner interviews are recorded and available to all subscribers
- Partner investors are anonymised and the interviews are available in text format only
Investment Research built from internal Primary Research
We curate primary insights to help investors understand quality companies
Research Analysis
IP Research Analysis reports are built upon internal primary research conducted privately with executives within our network. We aim to focus on 1 specific question that drives the thesis of a large, quality company. All our work is built from internal scuttlebutt research.
Company Profiles
Company Profiles are Learning Journeys that curate our internal primary research. Each journey provides a framework of which content to read and insights from our library on each company.
Value Chain Analysis
IP Value Chains help investors understand the mechanics of value chains in industries where structurally advantaged businesses compete. We explore how units flow from suppliers to customers, the bargaining power across value chains, and the durability of structural advantages of large cap, quality companies.
Interviews with operators from the world's best companies
Limited Edition Clothbound Hardback Book
We've curated a number of our favourite interviews that share timeless insights about how industries and businesses work. Each interview is with an operator with a minimum of 25 years experience in their field.
Purchase Your Limited Edition Copy
The art of primary research for fundamental investors
How can investors have better conversations with industry executives to learn more effectively? How can we check our biases? Ultimately, how can we build conviction and disprove our hypotheses through primary research?
Listen to most interviews on Spotify
You can also listen on Apple Podcast or your favorite RSS podcast app.
Executive Sourcing
We're organized to optimise for quality executives, not volume.
Most expert networks hire account managers who are not investors or analysts to serve hedge funds. We have investment analysts working alongside our recruiters on client projects to ensure we understand the industry, company, and how to source the best executives. On average, this leads to higher quality executives more consistently. These investment analysts also conduct their own primary research calls for IP internally.
Read more about how we source differentiated executives for clients
In Practise Partner Program
A focus on quality not volume and speed
Published Interviews
- Interview quality executives at the unit cost.
- Each interview is recorded, transcribed, and made available to the client exclusively for 7-days.
- After 7-days, interviews are published to all In Practise subscribers.
- Get access to quarterly transcript reviews and primary research workshops.
Private Interviews
- Interviews are exclusively available to the client and not published on our platform.
- Transcripts of private calls are available exclusively to the client.
Pricing
Explore Our Plans: From Free to Premium Partnerships
Free
Paid
Partner
Become an Executive
A trusted partner to senior executives globally
