Primary Research for Long-Term Investors

With operators from

Built for long-term, fundamental equity investors

The highest quality primary research provider


Focus on structurally advantaged business models.


Our process is focused on sourcing quality executives, not speed and volume.


All interviews are conducted by long-term, fundamental investors according to primary research best practices. Signal over noise.

Our Content

A Curated Content Library

We aim to the build the highest-quality content library for fundamental equity investors

Business model flow diagram

In Practise Content

  • Interviews hosted by the In Practise Team
  • We publish research analysis on quality companies that interest us
  • We also write a weekly newsletter summarizing our learnings from each interview
  • Coverage: US and EU quality companies

Partner interviews

  • 1-1 interviews are led by a select group of experienced fund managers.
  • Partner interviews are recorded and available to all subscribers
  • Partner investors are anonymised and the interviews are available in text format only
Listen to interviews

All interviews conducted by us available on Spotify

You can also listen on Apple Podcast or your favorite RSS podcast app.

IP Team Structure Diagram
Our Services

In Practise Partner Program

A focus on quality not volume and speed

Published Interviews

  • Interview quality executives at the unit cost.
  • Each interview is recorded, transcribed, and made available to the client exclusively for 14-days.
  • After 14-days, interviews are published to all In Practise subscribers.
  • Get access to quarterly transcript reviews and primary research workshops.

Private Interviews

  • Interviews are exclusively available to the client and not published on our platform.
  • Transcripts of private calls are available exclusively to the client.

What our clients are saying


Portrait photo of Elliot J. Turner

Elliot J. Turner

Managing Partner & CIO, RGA

In Practise offers the most unique, high caliber experts in areas where other networks have limited reach.
Portrait photo of Christopher Mayer

Christopher Mayer

Portfolio Manager, Woodlock House Family Capital

In Practise is my favorite primary research service with its focus on quality companies and its long-term orientation.
Portrait photo of Stéphane Rueff

Stéphane Rueff

Managing Partner, LLP Investments AG

In Practise excels at sourcing the right experts. For me, In Practise stands for quality over quantity.


Compare pricing plans


Individual user

Free forever
Sign up now
Free access to 30+ interviews per year selected by In Practise
Listen on your podcast player
In Practise Weekly Newsletter


Individual user

$400 / year
Sign up now
Access to historical content library
300+ new interviews per year
Access to IP Analysis articles
Access to IP Investor Dialogues


Enterprise Account

Contact us for Pricing
300+ new interviews per year
Listen on your podcast player
In Practise Weekly Newsletter
Custom compliance features
Access to In Practise Investor Dialogues
Prioritized customer support


Portfolio Managers

Contact us for Pricing
Find Out More
Access to conduct $500 executive interviews
Access to In Practise Primary Research Workshops
300+ new interviews per year
Listen on your podcast player
In Practise Weekly Newsletter
Custom compliance features
Access to In Practise Investor Dialogues
Prioritized customer support
For select fundamental equity PM's only

Cancel anytime by downgrading to "Free Tier".

Any additional questions? See our Frequently Asked Questions.

If you're a student, email us to discuss a sponsorship plan for your institution

Listen to our podcast

Become an Executive

A trusted partner to senior executives globally

Learn more
Portrait photo of Philip Green

Philip Green

Former Finance Director EU Operations at Amazon

In Practise makes knowledge accessible through insightful, well prepared and engaging conversations. Information is well curated and targeted to help everyone deep dive into topics of interest from real world experiences - from the people who’ve lived them.

Business School Partners