Primary Research for Long-Term Investors
Executive interviews and primary research on quality public companies for long-term investors
Executives
- Former executive
- Customer
- Competitor
- Supplier
Insights
- Scale Economies
- Network Effects
- Counter-Positioning
- Switching Costs
- Branding
- Cornered Resource
- Process Power
Question
Analyst Team
Recruit Team
Backed by
In Practise is backed by MITIMCo, the investment management company of the Massachusetts Institute of Technology.
Latest interviews and research
Thousands of interviews in the library
What is in the library
In Practise interviews and research
Our team interviews former executives about US and European companies we think are high quality, and publishes its own analysis of them. A weekly newsletter sums up what we learned from each interview.
Partner interviews
A small group of experienced fund managers run one-to-one interviews of their own, and every subscriber can read them. Partners stay anonymous, and their interviews are published as text only.
How we choose
- Companies
- Businesses with a structural advantage over their competitors.
- Interviewees
- Executives who know the answer. We choose them for quality, not speed or volume.
- Interviewers
- Long-term investors, who keep the conversation on what drives the business.
Who reads 
Our customers include many of the largest investment firms in the world.
$500B+
Combined assets under management
IP Fieldwork
Our podcast on primary research.