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It's not just about segregation. Inside most public cloud providers, you might have a physical machine with 48 cores of CPU, for example. However, you may sell 60 or 70 cores worth of virtual CPUs to your customers because it's unlikely they will need all 70 cores simultaneously. This oversubscription improves profit margins.
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The challenge arises when everyone needs the resources simultaneously, causing performance issues for all customers. This is not transparent to them as to why.
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Cisco was one, and Zoom was another. Zoom was an AWS customer during the pandemic, and they needed more performance and to scale very quickly. At that time, AWS didn't have enough capacity to meet their needs.
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