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Hard Discounter Pricing Strategy

Former CEO, Lidl UK

IP Interview
Published on May 14, 2020

Why is this interview interesting?

  • How the hard discounters look at price positioning vs mainstream retailers
  • How the price gap between Aldi and Lidl has evolved in the UK
Executive Bio

Ronny Gottschlich

Former CEO, Lidl UK

Ronny spent most of his career with a discount grocery food retailer Lidl, where he worked in various positions from 2000 to 2016. This culminated in the role of CEO for Lidl’s UK business from 2010 to 2016. Lidi’s UK business grew revenue from GBP 2.5bn to over GBP 5bn under Ronny’s leadership, doubling its market share in under five years. He now runs his own retail consultancy business Heunadel.

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