Aldi & Lidl: Discounter Business Models

Video Series Summary

We interviewed Paul Foley, Former CEO at Aldi UK, and Ronny Gottschlich, Former CEO at Lidl Gmbh, to discuss how the discounters have disrupted grocery retail globally.

You will learn:

  • Core pillars of the discounter model
  • Market entry strategies and costs of discounters
  • The lean cost structure of Aldi and Lidl
  • Percentage of private label products and how discounters deal with suppliers
  • How discounters are so much cheaper than incumbents
  • How incumbents can respond and fight discounters