We interviewed Paul Foley, Former CEO at Aldi UK, and Ronny Gottschlich, Former CEO at Lidl Gmbh, to discuss how the discounters have disrupted grocery retail globally.

You will learn:

• Core pillars of the discounter model
• Market entry strategies and costs of discounters
• The lean cost structure of Aldi and Lidl
• Percentage of private label products and how discounters deal with suppliers
• How discounters are so much cheaper than incumbents
• How incumbents can respond and fight discounters