Lidl: Hard Discounter Private Label Strategy

Former CEO, Lidl UK

Why is this interview interesting?

  • Hard discounter business model pillars: high quality at a low price
  • Lidl’s approach to range architecture: how reduced range and process efficiency drive down costs versus competitors
  • How Lidl chooses which private label categories to compete in
  • Private label Muesli case study: how Lidl keeps store and logistics costs low
  • In-store bakery case study: how Lidl drives relentless cost optimization and cost discipline

Executive Bio

Ronny Gottschlich

Former CEO, Lidl UK

Ronny spent most of his career with a discount grocery food retailer Lidl, where he worked in various positions from 2000 to 2016. This culminated in the role of CEO for Lidl’s UK business from 2010 to 2016. Lidi’s UK business grew revenue from GBP 2.5bn to over GBP 5bn under Ronny’s leadership, doubling its market share in under five years. He now runs his own retail consultancy business Heunadel. Read more

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Lidl: Hard Discounter Private Label Strategy(September 3, 2020)

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