IP InterviewPublished September 11, 2020
Lidl: Hard Discounter Private Label Strategy
inpractise.com/articles/lidl-hard-discount-operations
Executive Bio
Ronny Gottschlich
Former CEO, Lidl UK
Why is this interview interesting?
- Hard discounter business model pillars: high quality at a low price
- Lidl’s approach to range architecture: how reduced range and process efficiency drive down costs versus competitors
- How Lidl chooses which private label categories to compete in
- Private label Muesli case study: how Lidl keeps store and logistics costs low
- In-store bakery case study: how Lidl drives relentless cost optimization and cost discipline
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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