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IP Interview
Published May 11, 2020

Lidl: Hard Discounter Business Models

LidlTSCOTescoAldiWMTWalmart
Executive Bio

Ronny Gottschlich

Former CEO, Lidl UK

Why is this interview interesting?

  • The pillars of the hard discounter business model (approach to product assortment, customer value proposition, low cost operating model)
  • Discounter pricing strategy (price positioning vs mainstream retailers)
  • Hard discounters vs mainstream retailers: competitive strategy
  • Aldi & Lidl regional strategy: adapting to the local market
  • Leadership communication in retail: staying close to the front line

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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