Lidl: Hard Discounter Business Models

Former CEO, Lidl UK

Why is this interview interesting?

  • The pillars of the hard discounter business model (approach to product assortment, customer value proposition, low cost operating model)
  • Discounter pricing strategy (price positioning vs mainstream retailers)
  • Hard discounters vs mainstream retailers: competitive strategy
  • Aldi & Lidl regional strategy: adapting to the local market
  • Leadership communication in retail: staying close to the front line

Executive Bio

Ronny Gottschlich

Former CEO, Lidl UK

Ronny spent most of his career with a discount grocery food retailer Lidl, where he worked in various positions from 2000 to 2016. This culminated in the role of CEO for Lidl’s UK business from 2010 to 2016. Lidi’s UK business grew revenue from GBP 2.5bn to over GBP 5bn under Ronny’s leadership, doubling its market share in under five years. He now runs his own retail consultancy business Heunadel. Read more

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Lidl: Hard Discounter Business Models(May 1, 2020)

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