Aldi's Approach To Market Entry
Former CEO, Aldi UK
inpractise.com/articles/aldi-market-entry
Why is this interview interesting?
- The key criteria Aldi looks for when evaluating the attractiveness of a market to enter
Paul Foley
Former CEO, Aldi UK
Paul started his career in 1974 and has over 45 years of experience in retail. The bulk of his career was 23 years at Aldi Süd, a privately held, German-headquartered global retailer, with operations in 10 countries covering Europe, US and Australia. During his tenure, Paul served on Aldi Süd international management board. He was the CEO for the UK and Republic of Ireland from 1999 -2009 as well as identifying and implementing new business opportunities, including entry into new geographies (including Australia). He is currently serving on the board at GIPPO Hypermarkets in Belarus, VOLI in Montenegro, BIM in Turkey and FORTENOVA in Croatia.
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