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Formula One vs UFC: A CMO's Framework for Global Sponsorship ROI

Partner Interview
TKO•US•Large CapFormula 1Paramount GlobalLiberty Media
Jul 29, 2026
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IP References
Jun 20, 2026

Netflix Culture & Bela Bajaria Content Leadership Style

IP Reference Checks
Management CheckNetflix•US•Mega CapAmazonParamount GlobalWalt DisneyRokuWarner Bros. DiscoveryBrand EquityMarketplaces & Platforms

TKO Group Holdings: NFL, UFC, & US Sports Rights Value

Partner Interview
TKO•US•Large CapNetflixAppleAmazonWarner Bros. DiscoveryParamount GlobalLiberty MediaFoxSwitching CostsMarketplaces & Platforms
Jan 23, 2026

TKO Group Holdings, Amazon, Netflix, & US Sport Media Rights

Partner Interview
TKO•US•Large CapNetflixWalt DisneyHearstAmazonWarner Bros. DiscoveryParamount GlobalAppleLiberty MediaFoxBrand EquityMarketplaces & Platforms
Jan 20, 2026

The Trade Desk: Cost Perception & Independence

Partner Interview
The Trade Desk•US•Mid CapAmazonRokuMagniteNetflixGoogleWalt DisneyParamount GlobalNetwork EffectsMarketplaces & Platforms
Jan 19, 2026

Amazon Ads Evolution & DSP Share Gains

Partner Interview
Amazon•US•Mega CapThe Trade DeskRokuMagniteGoogleNetflixWalt DisneyParamount GlobalNetwork EffectsMarketplaces & Platforms
Jan 18, 2026

The Trade Desk: Strategic Value of Ventura OS

Partner Interview
The Trade Desk•US•Mid CapRokuMagniteGoogleAmazonNetflixWalt DisneyParamount GlobalNetwork EffectsMarketplaces & Platforms
Nov 4, 2025

Magnite: Ad Server Stickiness & SSP Consolidation

Partner Interview
MagniteThe Trade DeskNetflixWalt DisneyParamount GlobalGoogleNetwork EffectsMarketplaces & Platforms
Aug 19, 2025

Magnite: SSP & DSP Bargaining Power

Partner Interview
MagniteThe Trade DeskPubMaticGoogleAmazonNetflixWalt DisneyParamount GlobalWarner Bros. DiscoveryNetwork EffectsMarketplaces & Platforms
Jul 25, 2025

The Trade Desk: Navigating CTV Consolidation

Partner Interview
The Trade DeskApplovinMetaInstagramByteDanceSpotifyParamount GlobalWarner Bros. DiscoveryNetflixGoogleAmazonNetwork EffectsMarketplaces & Platforms
Jun 19, 2025

The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness

Partner Interview
The Trade DeskNetflixGoogleStackAdaptWalt DisneyParamount GlobalRokuAppleBrand EquityMarketplaces & Platforms
May 27, 2025

HBO, Paramount, Comcast: Balancing FAST, Subscriptions, and Content Licensing Amidst CTV Shift

Partner Interview
The Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonNetwork EffectsMarketplaces & Platforms
May 20, 2025

The Trade Desk: Pluto Monetization Journey

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IP Interview
The Trade Desk•US•Mid CapWarner Bros. DiscoveryNetflixAmazonParamount GlobalComcastRokuGoogleWalt DisneyNetwork EffectsMarketplaces & Platforms
Apr 2, 2025

The Trade Desk: Freewheel Ad Server & Publisher Monetization

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IP Interview
The Trade Desk•US•Mid CapNetflixComcastAmazonGoogleRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryNetwork EffectsMarketplaces & Platforms
Mar 23, 2025

Netflix: International Originals Ramp Up & Roald Dahl Acquisition

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Netflix•US•Mega CapWalt DisneyWarner Bros. DiscoveryAmazonParamount GlobalBrand EquityMarketplaces & Platforms
Mar 6, 2025

Netflix, The Trade Desk: CTV Campaigns Direct vs Biddable Tradeoffs

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IP Interview
Netflix•US•Mega CapThe Trade DeskAmazonWalmartRokuWalt DisneyWarner Bros. DiscoveryParamount GlobalNetwork EffectsMarketplaces & Platforms
Mar 3, 2025

Netflix, The Trade Desk: Colgate Programmatic CTV Case Study

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The Trade Desk•US•Mid CapNetflixRokuAmazonWalmartWalt DisneyWarner Bros. DiscoveryParamount GlobalColgatePalmoliveNetwork EffectsMarketplaces & Platforms
Feb 19, 2025

Netflix, The Trade Desk: CTV Campaign Economics & Publisher Positioning

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Netflix•US•Mega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonNetwork EffectsMarketplaces & Platforms
Jan 22, 2025

Netflix, The Trade Desk, & Linear to CTV Advertising

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IP Interview
Netflix•US•Mega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonNetwork EffectsMarketplaces & Platforms
Jan 21, 2025

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