In Practise Logo
In Practise Logo - Blue

Explore our full content library.

Found 13 results in 3ms
Nov 4, 2025

The Trade Desk: Strategic Value of Ventura OS

Former Product Lead, Ventura CTV OS at The Trade Desk
Partner Interview
The Trade DeskUSLarge CapRokuMagniteGoogleAmazonNetflixWalt DisneyParamount GlobalNetwork EffectsScale EconomiesSwitching CostsCounter PositioningBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
Aug 19, 2025

Magnite: Ad Server Stickiness & SSP Consolidation

Former Senior Sales Executive at Magnite
Partner Interview
MagniteThe Trade DeskNetflixWalt DisneyParamount GlobalGoogleMagniteThe Trade DeskNetflixWalt DisneyParamount GlobalGoogleNetwork EffectsCounter PositioningBrand EquityMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksCommunication ServicesInformation Technology
Jul 25, 2025

Magnite: SSP & DSP Bargaining Power

Former VP Sales at Magnite
Partner Interview
MagniteThe Trade DeskPubMaticGoogleAmazonNetflixWalt DisneyParamount GlobalWarner Bros. DiscoveryMagniteThe Trade DeskPubMaticGoogleAmazonNetflixWalt DisneyParamount GlobalWarner Bros. DiscoveryNetwork EffectsScale EconomiesSwitching CostsCounter PositioningBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer Discretionary
Jun 19, 2025

The Trade Desk: Navigating CTV Consolidation

Former Director at The Trade Desk, Inc.
Partner Interview
The Trade DeskApplovinMetaInstagramByteDanceSpotifyParamount GlobalWarner Bros. DiscoveryNetflixGoogleAmazonThe Trade DeskApplovinMetaInstagramByteDanceSpotifyParamount GlobalWarner Bros. DiscoveryNetflixGoogleAmazonNetwork EffectsCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
May 27, 2025

The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness

Former Senior VP at Ocean Media
Partner Interview
The Trade DeskNetflixGoogleStackAdaptWalt DisneyParamount GlobalRokuAppleThe Trade DeskNetflixGoogleStackAdaptWalt DisneyParamount GlobalRokuAppleNetwork EffectsCounter PositioningBrand EquitySwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
May 20, 2025

HBO, Paramount, Comcast: Balancing FAST, Subscriptions, and Content Licensing Amidst CTV Shift

Former Head of Sales at FreeWheel
Partner Interview
The Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonThe Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonNetwork EffectsBrand EquityCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
Apr 2, 2025

The Trade Desk: Pluto Monetization Journey

Former VP at Pluto
IP Icon
IP Interview
The Trade DeskUSLarge CapWarner Bros. DiscoveryNetflixAmazonParamount GlobalComcastRokuGoogleWalt DisneyCounter PositioningNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer Discretionary
Mar 23, 2025

The Trade Desk: Freewheel Ad Server & Publisher Monetization

Former Senior Director at FreeWheel
IP Icon
IP Interview
The Trade DeskUSLarge CapNetflixComcastAmazonGoogleRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryCounter PositioningScale EconomiesNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesConsumer DiscretionaryInformation Technology
Mar 6, 2025

Netflix: International Originals Ramp Up & Roald Dahl Acquisition

Former Netflix Originals Director
IP Icon
IP Interview
NetflixUSMega CapWalt DisneyWarner Bros. DiscoveryAmazonParamount GlobalCounter PositioningBrand EquityScale EconomiesNetwork EffectsSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesConsumer Discretionary
Mar 3, 2025

Netflix, The Trade Desk: CTV Campaigns Direct vs Biddable Tradeoffs

Current Programmatic Manager at Bayer
IP Icon
IP Interview
NetflixUSMega CapThe Trade DeskAmazonWalmartRokuWalt DisneyWarner Bros. DiscoveryParamount GlobalCounter PositioningNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer DiscretionaryConsumer Staples
Feb 19, 2025

Netflix, The Trade Desk: Colgate Programmatic CTV Case Study

Former Programmatic Media Director at Colgate-Palmolive
IP Icon
IP Interview
The Trade DeskUSLarge CapNetflixRokuAmazonWalmartWalt DisneyWarner Bros. DiscoveryParamount GlobalColgatePalmoliveCounter PositioningScale EconomiesNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesConsumer DiscretionaryConsumer StaplesInformation Technology
Jan 22, 2025

Netflix, The Trade Desk: CTV Campaign Economics & Publisher Positioning

Current Director at TV advertising agency
IP Icon
IP Interview
NetflixUSMega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonCounter PositioningNetwork EffectsBrand EquityScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary
Jan 21, 2025

Netflix, The Trade Desk, & Linear to CTV Advertising

Current Director at TV advertising agency
IP Icon
IP Interview
NetflixUSMega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonCounter PositioningNetwork EffectsBrand EquityScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary

You've reached the end