Magnite: Ad Server Stickiness & SSP Consolidation
Former Senior Sales Executive at Magnite
inpractise.com/articles/magnite-ad-server-stickiness-and-ssp-consolidation
Former Senior Sales Executive at Magnite
Interview Transcript
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On CTV, we were told that PMP is significant. What was the number? I think it was around 10% of DV+. What does that look like on CTV, or did I get that number wrong? Is it around the same?
The market has moved towards being more concentrated on PMPs because PMPs allow better control over purchases. For example, if you have 10,000 websites you're buying from in an open market feed from Magnite, but you only want to focus on specific content or 50 sites out of the thousand, you can create a PMP deal targeting exactly what you want. The growth of PMPs has certainly increased on the DV+ side.
This is a snippet of the transcript.Contact Salesto get full access.
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