Partner Interview
Published May 27, 2025
The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness
inpractise.com/articles/the-trade-desk-bridging-the-gap-between-identity-tech-and-buyer-readiness
Executive Bio
Former Senior VP at Ocean Media
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
Why do you think the execution from The Trade Desk's perspective hasn't been great on UID 2.0 adoption?
I don't think The Trade Desk has necessarily dropped the ball. There's a disconnect between what the ad tech ecosystem is doing to create an identity framework and advertisers' ability to understand and leverage these solutions. My pessimistic view is that there are too many lazy buyers.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
The Trade Desk: Strategic Value of Ventura OS
Former Product Lead, Ventura CTV OS at The Trade Desk
The Trade Desk: Amazon DSP Competition
Former Senior Director at FreeWheel
TSMC: Hybrid Bonding & Advanced Packaging Adoption and Bottlenecks
Former Executive at Qualcomm
Booking Holdings: OTA Model & Agentic AI
Former VP at Booking Holdings
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.