The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness
Former Senior VP at Ocean Media
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The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness(May 27, 2025)
Former Senior VP at Ocean Media
Interview Transcript
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Why do you think the execution from The Trade Desk's perspective hasn't been great on UID 2.0 adoption?
I don't think The Trade Desk has necessarily dropped the ball. There's a disconnect between what the ad tech ecosystem is doing to create an identity framework and advertisers' ability to understand and leverage these solutions. My pessimistic view is that there are too many lazy buyers.
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