Partner Interview
Published May 27, 2025
The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness
inpractise.com/articles/the-trade-desk-bridging-the-gap-between-identity-tech-and-buyer-readiness
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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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Why do you think the execution from The Trade Desk's perspective hasn't been great on UID 2.0 adoption?
I don't think The Trade Desk has necessarily dropped the ball. There's a disconnect between what the ad tech ecosystem is doing to create an identity framework and advertisers' ability to understand and leverage these solutions. My pessimistic view is that there are too many lazy buyers.
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