Partner Interview
Published January 19, 2026
The Trade Desk: Cost Perception & Independence
inpractise.com/articles/the-trade-desk-cost-perception-and-independence
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Which are the pillars that you see that allow Amazon to be more aggressive in 2025 within its DSP business?
In terms of why they're gaining traction, the first is around price. It's relatively publicly known that they have a 1% tech fee, and sometimes they even waive that as well. They're offering their DSP for free for advertisers to use in terms of testing. It's difficult to compete with that.
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