Netflix, The Trade Desk, & Linear to CTV Advertising
Current Director at Rain The Growth Agency
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Netflix, The Trade Desk, & Linear to CTV Advertising(January 14, 2025)
Current Director at Rain The Growth Agency
Interview Transcript
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What is the mix across your CTV spending?
When I say direct, we're still buying through the DSP with programmatic guaranteed deals. Programmatic guaranteed deals are indeed guaranteed. There's no bidding involved. The DSP functions more as a workflow tool to track spend.
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