Netflix, The Trade Desk, & Linear to CTV Advertising
Current Director at TV advertising agency
inpractise.com/articles/ctv-nflx-ttd-linear-ctv
Netflix, The Trade Desk, & Linear to CTV Advertising(January 14, 2025)
Current Director at TV advertising agency
Interview Transcript
This is a snippet of the transcript.Contact Salesto get full access.
What is the mix across your CTV spending?
When I say direct, we're still buying through the DSP with programmatic guaranteed deals. Programmatic guaranteed deals are indeed guaranteed. There's no bidding involved. The DSP functions more as a workflow tool to track spend.
This is a snippet of the transcript.Contact Salesto get full access.
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