IP InterviewPublished January 21, 2025
Netflix, The Trade Desk, & Linear to CTV Advertising
inpractise.com/articles/ctv-nflx-ttd-linear-ctv
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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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What is the mix across your CTV spending?
When I say direct, we're still buying through the DSP with programmatic guaranteed deals. Programmatic guaranteed deals are indeed guaranteed. There's no bidding involved. The DSP functions more as a workflow tool to track spend.
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