IP InterviewPublished January 21, 2025
Netflix, The Trade Desk, & Linear to CTV Advertising
inpractise.com/articles/ctv-nflx-ttd-linear-ctv
Executive Bio
Executive Profile Hidden
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
What is the mix across your CTV spending?
When I say direct, we're still buying through the DSP with programmatic guaranteed deals. Programmatic guaranteed deals are indeed guaranteed. There's no bidding involved. The DSP functions more as a workflow tool to track spend.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
NVIDIA: Beyond the Wafer Constraints, Packaging, HBM & Testing
Former Senior Executive at Qualcomm
Wayfair: In-House Delivery for Loyalty, Outsourced LTL for Flexibility
Account Executive at Western Logistics
Google: TPU & Broadcom Relationship
Former Chip Engineer at Google
Amazon AWS and Anthropic: History of SageMaker & Bedrock AI
Former Generative AI Director at Amazon Web Services
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.