Published September 4, 2020Conducted August 27, 2020
Purplebricks: An Unsustainable Business Model?
inpractise.com/articles/purplebricks-unsustainable-business-model
Executive Bio
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Why is this interview interesting?
- A post-mortem on why Emoov failed and risks to Purplebricks' model
- Why Purplebricks only do half the job of a full-service estate agent
- The post-sales progression process and role of the agent
- Ancillary revenue opportunities in conveyancing and mortgage lending for online agencies
- How Keller Williams are positioned in the UK and comparison agent earnings
- The challenges for Purplebricks' business model to scale beyond 5% of market share
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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