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IP Interview
Published September 4, 2020

Purplebricks: An Unsustainable Business Model?

PURPPurplebricksRMVRightmove
Executive Bio

Russell Quirk

Founder and CEO at Emoov and Current Director at Keller Williams

Why is this interview interesting?

  • A post-mortem on why Emoov failed and risks to Purplebricks' model
  • Why Purplebricks only do half the job of a full-service estate agent
  • The post-sales progression process and role of the agent
  • Ancillary revenue opportunities in conveyancing and mortgage lending for online agencies
  • How Keller Williams are positioned in the UK and comparison agent earnings
  • The challenges for Purplebricks' business model to scale beyond 5% of market share

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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