Rightmove, OnTheMarket, and EweMove: a Hybrid Agent Perspective
Managing Director at EweMove Sales and Lettings
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Rightmove, OnTheMarket, and EweMove: a Hybrid Agent Perspective(April 7, 2024)
Managing Director at EweMove Sales and Lettings
Interview Transcript
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It's fascinating that Rightmove has incorporated this into a subscription offer. It could be like Google's pay-per-click, an auction where you set your bid. But then, you'd obviously need to know the conversion rate.
The Optimizer package is an interesting tool. Rightmove offers it to agents for around £1,300 to £1,400 per month, which can be used on various advertising tools. However, if a slot is already taken, you can't spend on it and have to divert your funds elsewhere. This could be on banner ads or a microsite within the Rightmove profile.
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Is OnTheMarket offering their services to agents for free?
Essentially, yes. They have £50 million to spend on marketing and attracting agents. Instead of spending a lot on marketing, they plan to use agent incentives and essentially pay people to switch from Rightmove or Zoopla to OnTheMarket. This strategy will help them acquire the stock they need to attract customers.
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