Purplebricks: Disrupting UK Real Estate Agencies

Former UK Chief Executive Officer at Purplebricks

Why is this interview interesting?

  • Comparison of the real estate transaction in the 1990s versus today
  • How the portals have degraded the consumer experience for real estate agencies
  • Drivers of traditional agency fee degradation
  • The buyer and seller user experience and journey on Purplebricks
  • The economics of a unit instruction on Purplebricks
  • Potential for Purplebricks to increase the instruction fee and ancillary revenue
  • Opportunities in monetizing the buyer on Purplebricks
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Executive Bio

Lee Wainwright

Former UK Chief Executive Officer at Purplebricks

Lee has over 40 years of experience in the UK property market. He is the Former Chief Executive Officer of Purplebricks UK, the leading online estate agency in the UK. Lee joined Purplebricks as Chief Operations Officer in 2017 where he was responsible for scaling the number of agents and refining the pre and post-sale processes for local property experts. He was then promoted to run the UK business during a critical period of growth between 2018-19. Prior to Purplebricks, Lee spent 26 years running traditional agency branches and regions for leading brands such as Countrywide. Read more

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Purplebricks: Disrupting UK Real Estate Agencies(August 24, 2020)

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