IP InterviewPublished August 27, 2020
Purplebricks: Disrupting UK Real Estate Agencies
inpractise.com/articles/purp-uk-online-real-estate-agency
Executive Bio
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Why is this interview interesting?
- Comparison of the real estate transaction in the 1990s versus today
- How the portals have degraded the consumer experience for real estate agencies
- Drivers of traditional agency fee degradation
- The buyer and seller user experience and journey on Purplebricks
- The economics of a unit instruction on Purplebricks
- Potential for Purplebricks to increase the instruction fee and ancillary revenue
- Opportunities in monetizing the buyer on Purplebricks
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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