IP InterviewExecutive Bio
Karl Martin
Former Vice President, Fresh, Frozen & Chilled at Asda and former Buying Director, Iceland Foods
Why is this interview interesting?
- Key reasons hard discounters Aldi and Lidl have been able to take substantial market share from incumbent food retailers in the UK over the last decade
- The role internal company incentives played in undermining the ability of Asda to respond adequately to the threat of the hard discounters
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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