Hard Discounters vs Big Four UK Grocers: Asda Case Study

Executive Bio

Karl Martin

Former Vice President, Fresh, Frozen & Chilled at Asda and former Buying Director, Iceland Foods

Why is this interview interesting?

Asda's historical customer value proposition (historical KPIs through which Asda operationalized its customer proposition and measured performance)
Asda's approach to price positioning in 2010: how Asda had lost touch with its price leadership proposition versus Aldi and Lidl
Mainstream retailers vs the hard discounters in the UK: how the UK grocery retail industry is still struggling to grasp the impact of the hard discounters on the market
How to stop a discounter: from the perspective of a mainstream retailer, why price is such an important variable when competing with a discounter and how price re-basing and profitability re-basing is the surest way to stop a discounter from taking market share
Competing against hard discounters: a perspective on the disadvantages of being publicly listed

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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