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Found 172 results in 6ms
Nov 26, 2025

Nexxen International: End-to-End Platform Model

Former VP at Magnite
Partner Interview
Nexxen International Ltd.ILSmall CapGoogleComcastThe Trade DeskViant TechnologyMagnitePubMaticRokuNetwork EffectsPhysical Infra & NetworksMarketplaces & PlatformsCommunication ServicesInformation Technology
Nov 4, 2025

The Trade Desk: Strategic Value of Ventura OS

Former Product Lead, Ventura CTV OS at The Trade Desk
Partner Interview
The Trade DeskUSLarge CapRokuMagniteGoogleAmazonNetflixWalt DisneyParamount GlobalNetwork EffectsScale EconomiesSwitching CostsCounter PositioningBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
Aug 20, 2025

The Trade Desk: Ventura Streaming TV OS, OEM Rev-Share & DSP Monetization

Former Product Lead, Ventura CTV OS at The Trade Desk
Partner Interview
The Trade DeskRokuGoogleAmazonAppleVizioThe Trade DeskRokuGoogleAmazonAppleVizioNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
Aug 4, 2025

The Trade Desk: Platform Scale, Agency Tensions & Identity Strategy

Former Director of Client Services at The Trade Desk
Partner Interview
The Trade DeskApplovinNetflixAmazonWalt DisneyPublicis GroupeMetaGoogleAppleYahooRokuThe Trade DeskApplovinNetflixAmazonWalt DisneyPublicis GroupeMetaGoogleAppleYahooRokuNetwork EffectsCounter PositioningScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
Jul 28, 2025

The Trade Desk: AI Disruption

Former VP of Digital Media & Entertainment at IDC
Partner Interview
The Trade DeskNetflixWalt DisneyAppleRokuGoogleAmazonApplovinStackAdaptYahooMetaThe Trade DeskNetflixWalt DisneyAppleRokuGoogleAmazonApplovinStackAdaptYahooMetaNetwork EffectsCounter PositioningBrand EquitySwitching CostsScale EconomiesMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
Jun 2, 2025

The Trade Desk: Inside a Customer’s DSP Strategy

Former Director of Media at AT&T Inc
Partner Interview
The Trade DeskRokuMetaGoogleAmazonYahooThe Trade DeskRokuMetaGoogleAmazonYahooNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
May 27, 2025

The Trade Desk: Bridging the Gap Between Identity Tech and Buyer Readiness

Former Senior VP at Ocean Media
Partner Interview
The Trade DeskNetflixGoogleStackAdaptWalt DisneyParamount GlobalRokuAppleThe Trade DeskNetflixGoogleStackAdaptWalt DisneyParamount GlobalRokuAppleNetwork EffectsCounter PositioningBrand EquitySwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
May 9, 2025

The Trade Desk, Amazon & CTV Industry: Market Fragmentation Through Walled Garden Model

Former Senior Director at FreeWheel
Partner Interview
The Trade DeskSamsung ElectronicsRokuWalt DisneyNetflixGoogleAmazonThe Trade DeskSamsung ElectronicsRokuWalt DisneyNetflixGoogleAmazonNetwork EffectsBrand EquityCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
May 6, 2025

The Trade Desk: DSP Commoditization

Former VP at Pluto
Partner Interview
The Trade DeskAmazonNetflixWalt DisneyMetaGoogleComcastRokuThe Trade DeskAmazonNetflixWalt DisneyMetaGoogleComcastRokuNetwork EffectsScale EconomiesSwitching CostsCounter PositioningBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
May 2, 2025

The Trade Desk: Future of Retail Media Buying

Former Programmatic Media Director at Colgate-Palmolive
Partner Interview
The Trade DeskGoogleNetflixRokuAmazonThe Trade DeskGoogleNetflixRokuAmazonNetwork EffectsCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
Apr 7, 2025

The Trade Desk: Risks & Relationships with Large Advertisers

Former Director at dentsu Media
Partner Interview
The Trade DeskUSLarge CapGoogleNetflixRokuAppleYahooAdobeStackAdaptAmazonNetwork EffectsCounter PositioningBrand EquitySwitching CostsScale EconomiesPhysical Infra & NetworksMarketplaces & PlatformsVertically Integrated RetailerCommunication ServicesConsumer DiscretionaryInformation Technology
Apr 2, 2025

The Trade Desk: Pluto Monetization Journey

Former VP at Pluto
IP Icon
IP Interview
The Trade DeskUSLarge CapWarner Bros. DiscoveryNetflixAmazonParamount GlobalComcastRokuGoogleWalt DisneyCounter PositioningNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer Discretionary
Mar 23, 2025

The Trade Desk: Freewheel Ad Server & Publisher Monetization

Former Senior Director at FreeWheel
IP Icon
IP Interview
The Trade DeskUSLarge CapNetflixComcastAmazonGoogleRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryCounter PositioningScale EconomiesNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesConsumer DiscretionaryInformation Technology
Mar 7, 2025

The Trade Desk: CTV DSP Competitive Landscape

Current Director at TV advertising agency
Partner Interview
The Trade DeskUSLarge CapNetflixRokuWalmartAmazonCriteoGoogleCounter PositioningNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer StaplesConsumer Discretionary
Mar 3, 2025

The Trade Desk: CTV Take Rates & Competitive Landscape

Former President at The Trade Desk
Partner Interview
The Trade DeskUSLarge CapNetflixRokuAmazonGoogleMagnitePubMaticCounter PositioningNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary
Mar 3, 2025

Netflix, The Trade Desk: CTV Campaigns Direct vs Biddable Tradeoffs

Current Programmatic Manager at Bayer
IP Icon
IP Interview
NetflixUSMega CapThe Trade DeskAmazonWalmartRokuWalt DisneyWarner Bros. DiscoveryParamount GlobalCounter PositioningNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer DiscretionaryConsumer Staples
Feb 19, 2025

Netflix, The Trade Desk: Colgate Programmatic CTV Case Study

Former Programmatic Media Director at Colgate-Palmolive
IP Icon
IP Interview
The Trade DeskUSLarge CapNetflixRokuAmazonWalmartWalt DisneyWarner Bros. DiscoveryParamount GlobalColgatePalmoliveCounter PositioningScale EconomiesNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesConsumer DiscretionaryConsumer StaplesInformation Technology
Jan 22, 2025

Netflix, The Trade Desk: CTV Campaign Economics & Publisher Positioning

Current Director at TV advertising agency
IP Icon
IP Interview
NetflixUSMega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonCounter PositioningNetwork EffectsBrand EquityScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary
Jan 21, 2025

Netflix, The Trade Desk, & Linear to CTV Advertising

Current Director at TV advertising agency
IP Icon
IP Interview
NetflixUSMega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonCounter PositioningNetwork EffectsBrand EquityScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary
Dec 18, 2023

The Trade Desk: Publisher Programmatic Strategies

Former EVP Digital Ad Sales at Warner Bros Discovery
IP Icon
IP Interview
The Trade DeskUSLarge CapWalt DisneyNetflixRokuAmazonDiscoveryMagniteBrand EquityCounter PositioningScale EconomiesNetwork EffectsSwitching CostsUnique IP & BrandsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesConsumer DiscretionaryInformation Technology

Showing 20 of 172 results