Partner Interview
Published June 2, 2025
The Trade Desk: Inside a Customer’s DSP Strategy
inpractise.com/articles/the-trade-desk-inside-a-customers-dsp-strategy
Executive Bio
Former Director of Media at AT&T Inc
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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How do you compare the availability of targeting data at Yahoo versus The Trade Desk and DV360?
The Trade Desk, on the other hand, doesn't own ecosystems, so much of their data tends to be third-party. This is why they often have higher fees, as you have to pay for data across the board. Leveraging Yahoo's first-party data, like insights from their email constituency, is significantly cheaper.
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