Partner Interview
Published June 2, 2025
The Trade Desk: Inside a Customer’s DSP Strategy
inpractise.com/articles/the-trade-desk-inside-a-customers-dsp-strategy
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How do you compare the availability of targeting data at Yahoo versus The Trade Desk and DV360?
The Trade Desk, on the other hand, doesn't own ecosystems, so much of their data tends to be third-party. This is why they often have higher fees, as you have to pay for data across the board. Leveraging Yahoo's first-party data, like insights from their email constituency, is significantly cheaper.
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