Selling Rimowa Luggage versus Goyard Handbags
Former Managing Director at RIMOWA and Goyard
inpractise.com/articles/rimowa-goyard-sales-distribution-strategy
Why is this interview interesting?
- Differences in the way frontline staff sold Goyard and RIMOWA products
- Pitching functional (luggage) versus emotional (luxury bags) products
Clement Brunet-Moret
Former Managing Director at RIMOWA and Goyard
Clement has over 20 years of experience in the luxury goods industry in Asia. He joined Cartier as a Retail Manager in 1997 where he managed 12 boutiques and over 80 points of sales across APAC. Clement then joined Goyard, the luxury french brand, where he built the brand’s distribution network in Asia for 5 years. He then joined RIMOWA, the luxury luggage maker owned by LVMH, where he opened new locations and built out distribution with malls and boutiques across the region.
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