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Selling Rimowa Luggage versus Goyard Handbags

Former Managing Director at RIMOWA and Goyard

IP Interview
Published on April 16, 2020

Why is this interview interesting?

  • Differences in the way frontline staff sold Goyard and RIMOWA products
  • Pitching functional (luggage) versus emotional (luxury bags) products
Executive Bio

Clement Brunet-Moret

Former Managing Director at RIMOWA and Goyard

Clement has over 20 years of experience in the luxury goods industry in Asia. He joined Cartier as a Retail Manager in 1997 where he managed 12 boutiques and over 80 points of sales across APAC. Clement then joined Goyard, the luxury french brand, where he built the brand’s distribution network in Asia for 5 years. He then joined RIMOWA, the luxury luggage maker owned by LVMH, where he opened new locations and built out distribution with malls and boutiques across the region.

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