Distributing Luxury Products

Video Series Summary

Clement Brunet-Moret, a Former Managing Director of Rimowa, the luxury luggage brand owned by LVMH, and Goyard, the ultra-luxury French leather goods brand walks through the fundamentals of distributing luxury goods.

You will learn:

  • How Goyard built a brand presence in Asia whilst maintaining brand equity
  • The importance of frontline retail staff in pitching your brand and telling the story to the consumer
  • Luxury brand's relationship with landlords and how to build a coherent retail strategy
  • The paradox of building a brand but limiting accessiblity
  • How RIMOWA approached building out distribution in APAC