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Hotels.com Loyalty Scheme

Former President at Hotels.com

IP Interview
Published on April 22, 2020

Why is this interview interesting?

  • How Hotels.com built the loyalty program to drive direct traffic and bookings
Executive Bio

Scott Booker

Former President at Hotels.com

Scott joined Hotels.com in 2003 when the company was a Dallas-based startup. He spent 5 years in product and customer marketing before moving to SVP where he was responsible for the global website and product development. In 2012, Scott was then promoted to President of Hotels.com with full P&L responsibility. Scott previously spent 3 years at Blockbuster as Senior Director of Strategic Marketing for Blockbuster Online, the incumbent competitor to Netflix, where he was competing directly with the now video streaming giant.

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