Hotels.com versus Booking.com | In Practise

Hotels.com versus Booking.com

Video Series Summary

Scott Booker, the Former President of Hotels.com, walks through how the coronavirus disruption is set to impact the online travel value chain and the positioning of Expedia and Booking.

You will learn:

  • The potential impact to leisure and business demand in travel
  • Why OTA's may came out of the pandemic strongest
  • Why Expedia have a larger operating cost base than Booking.com
  • How Booking.com converts traffic so well
  • The importance of a customer loyalty scheme to drive LTV