Customer Feedback Loops
Former President at Hotels.com
inpractise.com/articles/hotels-building-product-that-converts
Why is this interview interesting?
- How Hotels.com built customer feedback loops into product development process
Scott Booker
Former President at Hotels.com
Scott joined Hotels.com in 2003 when the company was a Dallas-based startup. He spent 5 years in product and customer marketing before moving to SVP where he was responsible for the global website and product development. In 2012, Scott was then promoted to President of Hotels.com with full P&L responsibility. Scott previously spent 3 years at Blockbuster as Senior Director of Strategic Marketing for Blockbuster Online, the incumbent competitor to Netflix, where he was competing directly with the now video streaming giant.
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