Executive Bio
Hamid Gharvan
Former General Manager at Wren Kitchens
In Practise Notes
- Wren's target customer
- For Howden's end customer, the contractor always does the fitting which leads to quicker turnarounds and fewer mistakes. It's harder to solve mistakes or replenish missing parts in the retail business because Wren doesn't hold stock and end customers don't have strong relationship with fitter
- Rough customer types: HWDN - buy to let or resi homeowner looking for new kitchen as part of a larger extension or house refurb - £3k kitchen Wren = resi homeowner doing kitchen refurb £8-15k
- Wren now offer contractors with 10% discount if they bring customers in-store instead of Howden
- Wren vs HWDN product quality
- Magnet seems more focused on new build and larger building contractor work than local contractor business like HWDN
- Wren could pose a potential risk to Howden in the long run if they open up mini-hubs between showrooms to serve contractors
- ~20% cancellation rate in the kitchen industry seems incredibly high!
Interview Transcript
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Audio
Wren Kitchens, Howden Joinery, & the UK Kitchen Market Structure(December 1, 2021)
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