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IP Interview
Published June 4, 2024

Howdens Joinery: France History & Growth Opportunity

Executive Bio

Former Manager at Howdens France

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Interesting. One fundamental question I have concerns the offer to builders and tradespeople in France. In the UK, there is a strong connection. Do you think the offerings from Howdens, such as having everything in stock as you described, resonate with builders, or do you think France is different?

In terms of customer journey, Ikea is the leader, but not necessarily the best in service. Howdens tends to be the successful player. Looking ahead to 2023, the question remains whether they intend to expand in France given their past results. They've changed their CEO, and the new CEO is currently onboarding this month at Howdens France. Additionally, most of the category management team, product guys, and sourcing guys have also changed.

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