Partner Interview
Published December 23, 2024
Wayfair: Market Share & Competitive Intelligence
inpractise.com/articles/wayfair-leveraging-competitive-intelligence
Executive Bio
Former Senior Executive at Wayfair
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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Can you provide one or two specific examples of projects you were working on, perhaps something noticeable on the site?
With thousands of suppliers, if they are not direct manufacturers, they might not know if we already carry a product from someone else. As multi-sourcing increases, we need to identify when a second supplier is selling the same product to consolidate them.
This is a snippet of the transcript.to get full access.
How do SKUs perform? I understand this varies by category and price point. I'm asking for a high-level answer to a detailed question. How would you rank the considerations for how a product performs on Wayfair versus a competitor site? For instance, factors like price, star rating, number of reviews, or number of photos. What makes the biggest difference? I assume price is number one, but maybe it's not at certain price points.
There are two main factors to consider, especially for cross-shoppable products. Price is typically the most important unless the product is unique. The second factor is shipping speed. If I can buy the same product at the same price from two places, I'll choose the one that delivers faster.
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