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With thousands of suppliers, if they are not direct manufacturers, they might not know if we already carry a product from someone else. As multi-sourcing increases, we need to identify when a second supplier is selling the same product to consolidate them.
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There are two main factors to consider, especially for cross-shoppable products. Price is typically the most important unless the product is unique. The second factor is shipping speed. If I can buy the same product at the same price from two places, I'll choose the one that delivers faster.
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