Wayfair vs Amazon: Supplier Experience, Return on Ad Spend & Discounting
Furniture Retailer (Amazon & Wayfair)
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Wayfair vs Amazon: Supplier Experience, Return on Ad Spend & Discounting(July 29, 2024)
Furniture Retailer (Amazon & Wayfair)
Interview Transcript
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Then you can sell that elsewhere too.
Exactly. One last piece I thought of. One of the disadvantages of working with Wayfair that I feel is very important is their pricing. They will come to you every other day asking for price reductions. This has happened more times than I can count. It's not just a single manufacturer. For example, we passed through around a 7% price reduction this last May, just three months ago, based on comps and customer feedback. We passed it through, and they immediately came back last week needing more. They want to co-sponsor. If you can get 5%, Wayfair will give 5%. This is a constant thing. I think newcomers to Wayfair might feel bullied into doing that, thinking something bad would happen if they didn't comply.
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