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Partner Interview
Published July 29, 2024

Wayfair vs Amazon: Supplier Experience, Return on Ad Spend & Discounting

Executive Bio

Furniture Retailer (Amazon & Wayfair)

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Then you can sell that elsewhere too.

Exactly. One last piece I thought of. One of the disadvantages of working with Wayfair that I feel is very important is their pricing. They will come to you every other day asking for price reductions. This has happened more times than I can count. It's not just a single manufacturer. For example, we passed through around a 7% price reduction this last May, just three months ago, based on comps and customer feedback. We passed it through, and they immediately came back last week needing more. They want to co-sponsor. If you can get 5%, Wayfair will give 5%. This is a constant thing. I think newcomers to Wayfair might feel bullied into doing that, thinking something bad would happen if they didn't comply.

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