Interview Clip
Published June 18, 2020
UK Food Retailer Strategy: How Asda Lost It's Flywheel
inpractise.com/articles/uk-food-retail-strategy-asda
Executive Bio
Karl Martin
Former Vice President, Fresh, Frozen & Chilled at Asda and former Buying Director, Iceland Foods
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Why is this interview interesting?
- Asda's Value Retailing philosophy under Archie Norman's leadership
- How Asda had moved away from its EDLP strategy
- The impact that price investment in 2010/11 had on volumes and market share performance at Asda
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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