Karl has spent the majority of his career in food retailing, joining Sainsbury’s after graduating in the mid 1980s to work in the trading department. He joined Iceland in 1992 to eventually become trading director, responsible for all buying, with a position on the board of the company. After 5 years in senior commercial positions at UK facilities management business Sodexo, in 2010 Karl joined Asda, the UK’s second largest food retailer, to run the food trading team. At Asda he was responsible for fresh food, chilled food and frozen, categories with combined revenue of ~GBP 8bn and gross profit of ~GBP 3bn. Since leaving Asda Karl has taken on a range of consultancy roles, including a year working for Sainsbury’s Netto discounter concept, where he gained deep insight into the discounter retail format.
Absolutely. I’ve shared some of the literature that I’ve learned, read, taught, studied, over the 30 years or so of my career, since the early nineties. One of those books was The First 90 Days. You’ve joined a new business, you’ve got a new job, you’re in a different function. What processes can you put in place, what questions do you need to ask? Are you facing a turnaround scenario? Are you facing a, we’re doing really, really well and we just need to continue, situation? What is the situation? Who are you dealing with? I literally took my team, the guys that were in the defense business already, and took them through that process. It was quite painful for some of them, because they kept saying, hang on a minute, we’re doing really well here. We’re the most profitable function in the business, we’ve got 250 million turnover, with an 8% EBIT, why are you asking us all these questions?
I said, well, firstly, maybe you’re going to learn some more and, secondly, I’m learning, because I’ve got to lead. Then, of course, we had the asbestos issue. Then we had the Buckingham Palace guardrooms issue. All of a sudden, a few pennies started to drop with those guys. It’s important to have frameworks and tools that you can quickly access and you understand and you can articulate to others, because they are the way you think; they’re a habit.
Habit, for me, is the intersection of three things. It’s the attitude – do I want to be able to learn to do this? Do I have the knowledge and do I have the skill? With anything, if you can develop those three things, then you have the habits. Habits form; bad habits form and, hopefully, good habits form. They become the process by which you assess the situation, hopefully ahead of time. But let’s face it, shit happens. It’s how you recover from it and the situation that replaces it and the processes that are in place to make sure that it doesn’t become destabilizing or the business going into complete meltdown, which is a question of risk management and judgment, which comes from habits and comes from experience.
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Karl has spent the majority of his career in food retailing, joining Sainsbury’s after graduating in the mid 1980s to work in the trading department. He joined Iceland in 1992 to eventually become trading director, responsible for all buying, with a position on the board of the company. After 5 years in senior commercial positions at UK facilities management business Sodexo, in 2010 Karl joined Asda, the UK’s second largest food retailer, to run the food trading team. At Asda he was responsible for fresh food, chilled food and frozen, categories with combined revenue of ~GBP 8bn and gross profit of ~GBP 3bn. Since leaving Asda Karl has taken on a range of consultancy roles, including a year working for Sainsbury’s Netto discounter concept, where he gained deep insight into the discounter retail format.