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What is your take on the hospitality elements of the business? It seems like the obvious answer in the US and probably everywhere is to include F&B. You were there before the galleries, starting with Chicago, which was the first to include food and beverage. How did you assess the impact of having those in the galleries?

It's interesting because when you launch a new gallery in a market, you typically see a good arbitrage. It lifts the market by maybe 20% to 30%. When we started incorporating food and beverage, the stores became much larger, and we could showcase a lot more products. With the addition of food and beverage, we saw an additional 20% to 30% lift in those markets, almost doubling the impact.

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