You mentioned noticing that Raspberry Pi could move beyond the hobbyist world, which drew your attention. Can you describe that insight or sense of their potential for expansion? What was that insight?

Initially, investing in an SDK could cost anywhere from several hundred to several thousand dollars. You also needed to invest in IDEs, which are software tools for programming the chips. This setup was mostly feasible for larger companies with whole teams. Raspberry Pi was the first real computer that made this world accessible not only to hobbyists but also to the educational market, teaching students early on how to use processors for their projects and products.

You mentioned noticing that Raspberry Pi could move beyond the hobbyist world, which drew your attention. Can you describe that insight or sense of their potential for expansion? What was that insight?

This led to a huge community initially driven by hobbyists who found the computer useful for automating homes, building controllers for 3D printers, creating robot controllers, and more. It started as an educational product and was then embraced by hobbyist communities. Only later did it slowly get adopted into the industrial world.

We are interested in learning about any significant milestones in the journey to becoming more of an industrial company. Were there any major milestones or was it more of a gradual growth for Raspberry Pi, and for your business, as well?

That's a smart move because Raspberry Pi isn't like Apple, where they have a great product that costs a lot. Competitors can make similar products for half the price, but they lack the ecosystem. Some people are willing to forego the ecosystem for a lower price. However, with Raspberry Pi, you get the ecosystem, and it's impossible to make the same product for half the price.