Interview Transcript

This is a snippet of the transcript, sign up to read more.

It might be helpful to get your perspective on a high-level overview of how the embedded market has developed over that time span.

Well, I think you have to start with ARM. ARM has commoditized everything, though they might not admit it. ARM claims you can differentiate on top of their core, which isn't entirely true, especially if you talk to an engineer. I've been in arguments for saying this, but all these microcontrollers are the same. Whether you have a 32-bit microcontroller from ST, Renesas, NXP, or Microchip, it's the same, especially if they're based on an ARM core.

This is a snippet of the transcript, sign up to read more.

It might be helpful to get your perspective on a high-level overview of how the embedded market has developed over that time span.

This has consolidated to some degree. At NXP, where I worked for a long time, the microcontroller business had the potential to be marketed to hundreds of thousands of customers. Products like coffee makers, smartwatches, 3D printers, drones, industrial applications, and automotive sectors could all use these microcontrollers. However, no one in semiconductors really knows how to handle hundreds of thousands of customers.

This is a snippet of the transcript, sign up to read more.

It might be helpful to get your perspective on a high-level overview of how the embedded market has developed over that time span.

That's why global distribution is essential, with companies like Arrow, Avnet, Mouser, DigiKey, Future, WPG, and others playing a crucial role. Let me address your question.

This is a snippet of the transcript, sign up to read more.

Sign up to test our content quality with a free sample of 50+ interviews
Already have an account? Sign in