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Raspberry Pi is attempting a long-term strategy similar to Apple's approach with educational hardware, integrating their products into schools and universities. This way, individuals raised on Raspberry Pi hardware may naturally gravitate towards it as engineers.
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However, this is a long-term game. Many companies already have established ecosystems, large volumes, contracts, and market trust. Raspberry Pi is still working to overcome the perception of being a "toy maker." Despite having well-engineered products, it takes time for perceptions to change. Companies may hesitate to adopt something with a whimsical name like Raspberry Pi, compared to more solid names like Microchip or Infineon.
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For instance, if you're running a nuclear extraction centrifuge system, you might prefer NXP, which is more expensive but trusted. Raspberry Pi might target cost-sensitive markets, where Espressif is a direct competitor. Although Espressif's products are more expensive, they integrate Wi-Fi and Bluetooth, unlike the RP2040 and RP2350, which require external chips for these features. Espressif offers a single, integrated solution, making it a strong low-cost competitor.
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