Partner Interview
Published January 14, 2025
IDEXX & Global Animal Testing: Competitive Landscape & Pricing Dynamics
inpractise.com/articles/petcare-testing-us-vs-international-market-practices
Executive Bio
Former Executive at IDEXX
Interview Transcript
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How does pricing compare between the US and Europe usually? Do you have quantitative data?
The US is significantly higher in pricing. Two of the highest-priced regions in the international market are the Nordics, second to North America, followed by the UK, and then other European countries. I can provide more details depending on the country, but it becomes complex for providers and manufacturers in Europe due to cross-border trading and varying pricing in each country. There's no standardization of pricing across Europe.
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