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Regarding growth vectors, does Mars prioritize Heska expanding into its own vet clinic and labs network first, or are there other synergies or sales outlooks involved?

When Mars makes an acquisition like this, there is an expectation that everything integrates into their ecosystem. However, there are some long-term contracts with Banfield and BluePearl, which means we can conduct business relatively quickly with our emergency analyzer. When Mars makes an acquisition, they aim for vertical integration, but this requires internal negotiations on transfer prices and financial terms. It's not as simple as just buying Heska and having their clinics use it. Instead, there needs to be an agreement. Eventually, I guarantee that Heska will be in all Mars veterinary hospitals. Currently, this hasn't happened yet due to long-term deals and ongoing internal negotiations on pricing. The expectation is that Heska will be part of every hospital within the Mars ecosystem.

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For the vets you pitch to but don't win, what are the most common reasons from Heska's perspective? Most interestingly, if those vets are using IDEXX instruments, what are the reasons specifically? In those cases where the vets are using IDEXX instruments, what are the specific reasons?

We often lost deals because we didn't have a full stack. Not having a reference lab was an issue. Unlike IDEXX, which did a really good job with SDMA, which is available on the Catalyst for Heska analyzers, they made that a main component. Not having that particular parameter was problematic. Integration is often an issue. IDEXX has done a phenomenal job as a company, whereas we at Heska didn't integrate with all systems. I know that Antech is currently working on that. Integration is crucial for the workflow of a practice, and if you do not integrate, it becomes an issue.

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