Online Food Delivery in France: Deliveroo, UberEats, & Gorillas

Former Director at Deliveroo

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Former Director at Deliveroo

The executive spent nearly 3 years at Deliveroo, responsible for running operations in France..Read more

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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

How has the French restaurant food delivery market evolved over the last 5 years?

An interesting development is large retailers coming on board with ecommerce and being more aware of what's going on. Many large retailers have built their ecommerce divisions and tested things, which is a very important step because it makes them aware and open to potential collaboration with any new players coming in. A second wave is the rise of the quick commerce platforms, with Gorillas making the biggest splash in France. Other players include Getir and Flink, for whom France was their first priority.

What is the market share of restaurant delivery between Uber Eats, Deliveroo and Just Eat?

Currently, the French market has two big players: Uber Eats and Deliveroo. Others include Frichti, which was recently acquired by Gorillas, and Just Eat which is less important than the UK.

Why is Just Eat so small in France?

Just Eat were very successful in the UK because their model works well due to the existing delivery culture of some restaurants having their own fleets. France did not have that at scale in the areas where Uber Eats and Deliveroo were successful. Their product market fit was initially good for the UK, but did not transfer well into France.

Why is Uber Eats so strong in France?

Uber have a big ride sharing business that they have obviously leveraged. McDonald's is the biggest fast delivery food market in France and one of their most successful markets globally. Uber Eats developed a global partnership with McDonald's which proved to be particularly successful in France, relative to other markets. That helped them develop, because the McDonald's brand is loved by fast consumers. They have also made a big investment by renaming the football league in France.

Is McDonald's exclusive for Uber Eats in France?

No, but in the beginning, it was only Uber Eats, then McDonald's spread.

Did they have two years of exclusivity to acquire customers first?

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