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IP Interview
Published August 1, 2020

Netsuite's Early Years In Asia: Taking on Established Incumbents

ORCLOracle
Executive Bio

Ronen Lamdan

Former Managing Director, Asia at Netsuite

Why is this interview interesting?

  • How Netsuite positioned itself and articulated its value proposition versus incumbent ERP vendors when entering the Asian market
  • The importance of focus on customers in specific verticals where Netsuite had a superior ROI claim for its software, positioning its ERP product as a strategic asset
  • The role of channel partners in Netsuite’s go-to-market strategy
  • The importance of customer success teams in reducing churn

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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