IP InterviewPublished August 1, 2020
Netsuite's Early Years In Asia: Taking on Established Incumbents
inpractise.com/articles/netsuite-asia-2011
Executive Bio
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Why is this interview interesting?
- How Netsuite positioned itself and articulated its value proposition versus incumbent ERP vendors when entering the Asian market
- The importance of focus on customers in specific verticals where Netsuite had a superior ROI claim for its software, positioning its ERP product as a strategic asset
- The role of channel partners in Netsuite’s go-to-market strategy
- The importance of customer success teams in reducing churn
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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