IP InterviewPublished August 1, 2020
Netsuite's Early Years In Asia: Taking on Established Incumbents
inpractise.com/articles/netsuite-asia-2011
Executive Bio
Ronen Lamdan
Former Managing Director, Asia at Netsuite
Why is this interview interesting?
- How Netsuite positioned itself and articulated its value proposition versus incumbent ERP vendors when entering the Asian market
- The importance of focus on customers in specific verticals where Netsuite had a superior ROI claim for its software, positioning its ERP product as a strategic asset
- The role of channel partners in Netsuite’s go-to-market strategy
- The importance of customer success teams in reducing churn
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
GCP, AWS: Vertical Integration & Leadership Culture
Former Director at GCP
AWS and Amazon Bedrock: AI Growth Strategy
Former Generative AI Director at Amazon Web Services
Amazon Web Services & AI GTM in Life Sciences
Former Global Life Sciences Sales Executive at Amazon Web Services
Procore Technologies Inc: Go-to-Market Strategy Changes
Former Senior Director at Procore Technologies Inc
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.