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IP Interview
Published August 5, 2024

Procore Technologies: Pricing & Customer Pain Points

Executive Bio

Former Customer at Large Construction Contractor

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Yes, that would be interesting. So you mentioned one reason big companies switch to Procore is because they want an API. What's the second reason, potentially the main reason, they want to move?

I would say the number one reason is that Procore is the 500-pound gorilla in the room. Everyone is using it, and you just have to bite the bullet and do it. All the subcontractors know how to use it. I was just on a call earlier with a client that builds car washes. They were teaching their general contractor how to invoice, and the general contractor said, "Oh, I've used Procore for invoicing seven times for different owners. I know how to do it." So the meeting took five minutes. Everyone knows how it works, and it's the best on the market. That's why people tend to go with it.

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