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I would say the number one reason is that Procore is the 500-pound gorilla in the room. Everyone is using it, and you just have to bite the bullet and do it. All the subcontractors know how to use it. I was just on a call earlier with a client that builds car washes. They were teaching their general contractor how to invoice, and the general contractor said, "Oh, I've used Procore for invoicing seven times for different owners. I know how to do it." So the meeting took five minutes. Everyone knows how it works, and it's the best on the market. That's why people tend to go with it.
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