Naked Wines: Business Model Economics

CEO of Naked Wines

Why is this interview interesting?

  • Winemaker segmentation, relationship and economics
  • The power of scale in the Naked business model
  • How Naked designs the introductory case
  • Sales retention drivers and retention of older cohorts
  • COVID vs pre-covid cohort behaviour
  • How Naked models lifetime value
  • Long term growth opportunity and investment in customer acquisition
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Executive Bio

Nick Devlin

CEO of Naked Wines

Nick is the CEO of Naked Wines, one of the world’s leading online wine subscription businesses. Nick graduated from Cambridge and joined OC&C Strategy Consultants and worked his way up to Associate Partner where he landed on a project at Majestic Wine, a leading UK physical retailer which owned Naked. Nick worked closely with Rowan Gormley, founder of Naked and CEO of Majestic and shortly thereafter joined Majestic as Head of Continuous Improvement where he was responsible for building a deep conceptual and practical understanding of the ROI acquiring wine customers online. In 2017, Nick moved to Napa as Marketing Director before becoming CEO of the US business in 2018. As Rowan retired in January 2020, Nick became CEO of Naked Wines.Read more

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Naked Wines: Business Model Economics(February 4, 2021)

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