Naked Wines & Customer Lifetime Value
Group Director of Strategy and Performance at Majestic Wine
inpractise.com/articles/naked-wines-ltv
Why is this interview interesting?
- How Naked Wines is different from other wine clubs
- The importance of the connection between the wine maker and Angels
- How Naked Wines set a tone of voice and communication style with customers
- Customer onboarding and managing churn
- The power of discount vouchers as a customer acquisition channel
- Challenges optimizing lifetime value
- Potential growth channels for Naked in UK and US
Naked Wines & Customer Lifetime Value(November 25, 2020)
Neil Campbell
Group Director of Strategy and Performance at Majestic Wine
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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