IP InterviewPublished December 14, 2020
Naked Wines & Customer Lifetime Value
inpractise.com/articles/naked-wines-ltv
Executive Bio
Neil Campbell
Group Director of Strategy and Performance at Majestic Wine
Why is this interview interesting?
- How Naked Wines is different from other wine clubs
- The importance of the connection between the wine maker and Angels
- How Naked Wines set a tone of voice and communication style with customers
- Customer onboarding and managing churn
- The power of discount vouchers as a customer acquisition channel
- Challenges optimizing lifetime value
- Potential growth channels for Naked in UK and US
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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