Naked Wines: A Unique Subscription Model

Executive Bio

Luke Jecks

Former CEO at Naked Wines, International

Why is this interview interesting?

How Naked Wines improved the existing online wine club model
Why Woolworth’s purchased Cellarmasters and potential parallels with Naked
Story of launching Naked in Australia
Naked’s unique connection between wine maker and customer
How Naked curates the onboarding experience to drive retention
Core reasons for Angel churn
Differences in market structure and opportunity for Naked in Australia, UK and US
Potential risks to the Naked model

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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