The Evolution of Buying and Merchandising Functions in Mid-Market Fashion Retail
Former Head of Buying at New Look
inpractise.com/articles/midmarketfashionmerchandisingandbuying
Why is this interview interesting?
- How has the buying function in apparel retail been set up historically? How is this changing as a result of the growth in online fashion apparel retail?
- How should retailers reorganize our Buying and Merchandising teams to reflect the massive structural shifts that the industry is experiencing?
Claire Mclennan
Former Head of Buying at New Look
Claire has over 29 years experience in apparel and fashion retail in the UK. She spent a number of years at the Arcadia Group before taking on the Head of Buying role at New Look from 2004 to 2009. Claire left New Look in 2009 to join Peacocks, where she spent over five years as the Head of Buying for the womenswear category. She consults on the fashion and apparel industry and has deep experience in the areas of Buying, Merchandising and Marketing.
Interview Transcript
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