Executive Bio
Maria Hollins
Former Product and Trading Director at ASOS
In Practise Notes
- ASC challenges
- ASC buys closer to home but buys less product and discounts less which drives higher turns which leads to structurally higher gross margins relative to offline competitors
- Online Fast fashion return rates are 40-50%!
- ASC target 70% full price sales. ASC gross margins have declined from 50% to 45% over the last 8 years, likely due to lower turns and higher discounts. Potentially the 3P marketplace could help recover margin as it requires less capital and is a higher cont margin per unit.
- BOO quality vs ASC quality
- Great comment on why online retail models are more effective than offline fashion retail
- High discounting from ASC could suggest inefficient inventory balances in H2 21
- How 3P brands think about distributing product on ASC and Zalando
Interview Transcript
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Audio
ASOS, Boohoo, & Online Fashion Retail Business Models(December 16, 2021)
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